Isabella Palhares Passalacqua

WORK HISTORY

EDUCATION

SKILLS

ABOUT ISABELLA PALHARES PASSALACQUA

Passionate and creative professional with +10 years experience, driving Marketing strategy and execution as well as leading internal and external communications by developing and implementing the communications initiatives to support the business activities and strategies across the region, leveraging internal global campaigns, creating local ones - achieving excellent employee engagement rates - issuing press releases, managing reputation crisis and pursuing media opportunities in order to raise the company’s profile positively.My current role consists on planning and executing all Marketing activities including: Marketing and Advertising Campaigns (tracking kpis); Website Management; Branding; Sponsorships and Client Experience Management. I partner with key stakeholders to support identifying key opportunities to enhance our growth and strategically positioning the company as well as enhancing the brand perception across the markets we serve.Before transitioning career, I have worked as an architect which is my primary major. After graduating in 2007 I have concluded an one year Master in Interior Design at IED - Roma in 2008 and worked as an architect until 2011 when I decided to get out of my comfort zone, taking a Marketing MBA and seeing what was like to be a marketer/Comms professional in a global financial company - and it’s been an amazing journey ever since!My experience as an architect has contributed in so many aspects such as: carefully listen and understand my clients needs, develop an organized and systematic mindset, being able to handle unpredictable situations and finding creative solutions, dealing and communicating effectively with multiple stakeholders.