Isabella Cipriani
Marketing & Communication Specialist @Auriga
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WORK HISTORY
Marketing & Communication Specialist @Auriga
Develop different strategies for different offline ( PR & media) and online ( SMM and digital channels) platforms to promote the company’s vision and proposition and gauge their impact to keep the marketing graph high.• Network with clients and the biggest and most influential names in the industry to increase brand awareness and name the company in its niche.• Monitor social media platforms and develop new ideas to enhance customer engagement by acknowledging and solving their problems and queries.• Create plans for press conferences and interviews to help send the required message to our consumer base.• Track ROI for measuring the effectiveness of marketing campaigns and improving marketing strategy and advertising.• Come up with unique ideas for the company newsletter to be sent to subscribers to keep our valued customers engaged and attract new ones.• Collaborate with the sales team and providing them with customer feedback on the company’s products.• Be responsible for the company’s marketing automation software• Create and implement digital marketing automation strategies to increase leads, improve campaigns, and build customer databases• Create different automated campaigns based on our customer’s personas and customer life cycle • Ensure marketing automation campaigns aligns with industry best practices • Utilizing customer relationship management (CRM) software for lead generation and sales• Work with graphic designers and copywriters to create eye-catching materials for the target audience • Review and analyze data to identify trends and create data-driven strategies for our marketing projects
EDUCATION
24ORE Business School
Executive Master , Marketing & Communication Management
Università degli Studi di Bari
Laurea, Lingue, letterature e linguistica straniere
Università Cattolica del Sacro Cuore
Scienze Linguistiche, Management Internazionale
SKILLS
ABOUT ISABELLA CIPRIANI
Passionate and eager to learn more about new cultures and new sectors of knowledge, I am involved in the Marketing & Communication sector, dealing with the research of new trends, market analysis, definition of Brand management & Awareness strategies.I never stop, and I always try to see the glass half full. I see no limit to ambition and fulfillment.
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