Isabell Zeitz
Director Corporate Marketing @Intershop Communications AG
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WORK HISTORY
Director Corporate Marketing @Intershop Communications AG
So my journey in Intershop Marketing continues. Now with a broader focus and more alignment to global initiatives. The core focus remains to optimally support our sales team and make them successful. Thereby the focus is constantly on the top, mid and end of funnel.In addition, I am now able to support and drive further brand & positioning topics within the organization.Looking forward to the next level of Intershop Marketing
EDUCATION
Ernst-Abbe-Hochschule Jena
Master’s Degree, Business Administration and Management, General
Ernst-Abbe-Hochschule Jena
Bachelor’s Degree, Major in Marketing and Finance
ABOUT ISABELL ZEITZ
HI! I\'m Isabell and like to briefly share with you who the person behind the name is.I\'m in my early 30s and known for my open and always honest, transparent nature without any filters. I love change - whether it\'s observing it, being a part of it or driving it myself. Again and again I experience and feel how uncomfortable it can be to leave your comfort zone at first but also what an unbelievable potential lies behind it. And that\'s why I\'m in exactly the right place in marketing and the digital world. Because nothing stands still here.In my current role at Intershop, I can shape exactly this change, whether it\'s in the area of marketing or in the area of leadership. The pandemic has changed our focus, created opportunities, and challenged marketing channels like events. Especially in B2B marketing, this means rethinking, being creative and expanding and using all the marketing channels you have at your disposal. And this is my job at Intershop - to strategically align our marketing activities in order to make our sales people successful.In addition, as a corporate marketing team, we naturally support all stakeholders in the company in promoting our brand, positioning and corporate culture to the inside and outside world. We act as brand advisor, content supporter and creative core for the company.And pretty much all of that defines my workday. Nothing is daily routine - everything is about development.Who am I? I am a marketing enthusiast, modern manager, open-minded and supportive colleague, motivated employee.
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