Isabel Sturgess
Head of Marketing @Urban Creation
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WORK HISTORY
Head of Marketing @Urban Creation
Marketing LeadershipLed company-wide marketing strategy across brand, digital, campaigns, and communicationsManaged budgets, agencies, and in-house teams to maximise ROI and commercial impactOversaw brand communications, PR, and content strategy to ensure alignment with business visionLed SEO and website optimisation strategy to increase organic traffic and improve conversion journeysIntegrated AI-driven tools and automation to improve campaign performance and efficiencyDelivered a full company rebrand, segmenting services into three distinct brands to strengthen positioning and audience relevanceUsed performance data and analytics to continuously refine campaigns and business strategyStrategic Operations & Business TransformationDelivered a full departmental audit covering tech stack, systems, processes, staffing, and financial performanceImplemented new operational systems and workflows to improve efficiency, accountability, and profitabilityProvided strategic recommendations to support long-term growth and scalabilityPartnerships & CommunityLed the Park Street mural project with renowned artists to strengthen community engagement and brand presenceBuilt purpose-driven partnerships to extend brand reach and embed community connection within business strategy
EDUCATION
Andover College
A Level, Media Studies, History, Sociology
Digital Marketing Institute
Certified digital marketing professional, Marketing
Chartered Institute of Marketing
Professional Certificate in Marketing, Marketing
Bath Spa University
Bachelor of Science (BSc), Sociology
CIM | The Chartered Institute of Marketing
marketing, Marketing
SKILLS
ABOUT ISABEL STURGESS
I’m a senior marketing leader with 12+ years’ experience helping SMEs build structured, revenue-generating marketing systems. I specialise in turning fragmented marketing into clear strategy, predictable lead generation, and scalable growth. Core focus areas: • Strategic marketing leadership • Growth strategy & demand generation • SEO, funnels & lead acquisition • Brand positioning & market segmentation • CRM & marketing infrastructure • Multi-channel growth systems • Data-led performance optimisation • Design and build conversion-led websites that combine marketing psychology, SEO strategy and revenue-focused copy One of my core specialisms is building high-performing websites that convert.I combine marketing psychology, SEO architecture and strategic copywriting to increase dwell time, improve on-page engagement, and turn visitors into qualified leads. Unlike traditional web designers, my approach is commercially driven. From keyword structure and content hierarchy to behavioural triggers and conversion pathways.I’ve built and optimised websites across property, media and service sectors, as well as launching my own brand from scratch. Bristol, UK i••••••••@googlemail.com
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