Iris Benedikt
Chapter Lead (Head of) Digital Performance Marketing @Air New Zealand
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WORK HISTORY
Chapter Lead (Head of) Digital Performance Marketing @Air New Zealand
EDUCATION
The University of Waikato
pgDip, Marketing
Universität Innsbruck
Master of Management, Marketing/Marketing Management, General
Universität Innsbruck
Master of Economics, Economics
SKILLS
ABOUT IRIS BENEDIKT
Completed two Master’s degrees (Marketing & Economics) in Austria and a Postgraduate Diploma in Marketing (with distinction) in New Zealand4 years’ experience in product management in the SaaS (B2B) and banking (B2C) industries with strong focus on loyalty and customer engagement and 4.5 years’ experience in marketing in the banking (B2C) and mail house (B2B) industries with strong focus on direct marketing and online.In-depth understanding of the loyalty industry, product and relationship management, marketing principles and techniques and project/campaign management and strong passion for improving customer experience and engagement.Confident in establishing and maintaining strong relationships with a wide range of internal and external stakeholders.
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