Irina Dan

Senior Performance Marketing Manager @Lifesum

Munich, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2021 — Present

Senior Performance Marketing Manager @Lifesum

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Munich, DE

EDUCATION

2005 — 2007

Scoala Nationala de Studii Politice si Administrative (SNSPA)

MA, Communication and Public Relations

N/A

Universitatea „Alexandru Ioan Cuza” din Iași

BA, Translation Studies, English and French

N/A

Università degli Studi 'Gabriele d'Annunzio'​ di Chieti

Erasmus scholarship, English, French, Italian

SKILLS

Six SigmaPay Per Click (Ppc)Google AnalyticsDisplay AdvertisingSemMobile AdvertisingOnline AdvertisingGoogle AdwordsSearch AdvertisingCustomer Relationship Management (Crm)Mobile MarketingDoubleclickDigital MarketingPpcLanding Page OptimizationMarket ResearchConversion OptimizationOnline MarketingWeb AnalyticsWeb MarketingAnalyticsDigital StrategyCrmAdvertising

ABOUT IRINA DAN

Independent growth consultant for B2C mobile apps.• Experience working with Lifesum, Mindvalley, Mindshine, Digital Masterpieces, Unibet, 2Houses, Lake Coloring.• Deep expertise in creating synergies between ASO and paid search (Apple Search Ads, Google Ads).• Extensive experience with US and European markets.• My 15+ years in marketing, sales, and product roles have turned me into a seasoned growth vet, who can plan and execute on paid and organic channels.• I use data to learn, prioritize, solve problems, tell stories, and continually evolve and improve my growth approach.• App marketing generalist, able to offer strategic guidance on go-to-market strategy, user acquisition and retention.• Mentor for early stage app start-ups.

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Irina Dan — Senior Performance Marketing Manager at Lifesum in Munich, DE | Unifers