Irina Aimaldinova

Global Assistant Brand Manager - Rexona Innovation @Unilever

London, GB

Demonstrated strong leadership skills and strategic vision, significantly contributing to the success of various high-impact projects. Became a go-to contact for the global cross-functional team and local markets, providing comprehensive support with new products launch and communication campaigns. Consistently showcased my expertise in innovation, communication, driving projects forward, aligning them with organizational goals and stakeholders, and keeping them high up to best marketing practices- Led Limited Editions roadmap, aligning with market trends and fast-moving culture. Launched several successful Limited editions, bringing incremental growth and building brand fame: Rexona x Copa America for Mexico, Rexona Clinical x Luiz Diaz for Columbia, Rexona x EUROs Winner edition for Spain- Developed Limited Editions playbook, providing comprehensive guidance on launching disruptive limited editions fit with Rexona strategy and brand identity- Delivered Degree Ultraclear x Giannis Social First Campaign in US, building brand’s social media presence and brand fame- Led several projects through critical milestones, collaborating closely with cross-functional team and local markets- Conducted data-driven analysis of project results, providing actionable insights to IB stakeholders- Showcased creative thinking through concept development for several innovation projects- Conducted consumer interviews to gather insights and evaluate concept attractiveness, enhancing project outcomes.

Higher School of Economics

Bachelor's degree, World Economy

ILA Institute Linguistic Adenet (Montpellier)

French

Embassy CES New York

English