Irene Rossi
Marketing & Communication Manager @HRC International Group
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WORK HISTORY
Marketing & Communication Manager @HRC International Group
Roma, IT
Responsibilities: • Develop effective marketing strategies and plans• Study company profile and brand image to understand future marketing needs• Collaborate with peers to identify, design and enhance HR strategies for our clients• Work close with analytics team to evaluate projects trends defining relevant KPIs • Ensure that projects goals are met• Deal with problems by providing creative and practical solutions• Evaluate performances and address issues to improve them• Digital marketing: digital strategy, inbound marketing, lead generation • Web marketing: online advertising, e-mail marketing, web analytics• Social media marketing: content marketing, LinkedIn marketing, Wordpress, Blogging, social advertising
EDUCATION
Carriere.it e Carriere.AI
Certificazione , Digital Marketing Specialist
Liceo C. Cavour
Scientific High School
Getting Things Done® (GTD®)
Fundamentals Mastering Workflow Series , Project Management
Digital Coach
Master Digital Marketing, Digital Marketing
Università degli Studi di Roma Tre
Bachelor Degree, Economics and Business Management
Università degli Studi di Roma Tre
Economics and Management | Master in Marketing, Marketing
SKILLS
ABOUT IRENE ROSSI
With over a decade of experience in Social Media Marketing, Influencer Management and online Communities my passion for all things digital runs deep and I’m especially fascinated by emerging technologies.I’m passionate about fitness, wellness, board games and everything related to lifestyle trends. Thanks to my personal and professional background, I have developed excellent social and analytical skills with a strong focus on communication and problem-solving, to foster my responsibilities in shaping company’s brand image and improving customers loyalty.Main specializations: digital marketing, digital strategy, web marketing, inbound marketing & lead generation, social media marketing.
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