Irene Navarro Rivas
Marketing Manager @Park4dis
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WORK HISTORY
Marketing Manager @Park4dis
Planed and developed marketing content strategy. Defined audiences, created ideas and content for blog articles (Wordpress), images, videos and social media posts• Created corporate and business presentations, infographics, flyers and other content to be published.(InDesign, Illustrator, Photoshop) • Designed simple and intuitive visual design prototypes for iOS and Android app (Photoshop, Illustrator, InVision)• Collaborated closely with engineers for prototype testing and product optimization• Performed various translation and localization duties ES>EN, EN>ES, including website and app content, flyers, business presentations, infographics and audio files• Increase engagement and conversation of digital community by 74% in 6 months• Identified new auto-posting solution to cut time spent on social media by 56%• Create and design monthly newsletters and email marketing campaigns (MailChimp) and enhanced its open rate by 62% • Implemented SEO tools which increased copy output by 25%(Google Keyword Tool, Google Trends)• Researched and targeted new potential B2B partners which resulted in new strategic partnerships (Trello)Key AchievementsDesigned an app that is being implemented in more than 25 Spanish City Councils, selected by the Spanish Foundation \"Once\" as the best solution for improving the mobility of disabled people.
EDUCATION
EOI Escuela Oficial de Idiomas
Chinese Studies
Universidad Internacional Menéndez Pelayo
Master's degree, Economic and Legal Translation, Specialized Translation
Universidad Autónoma de Madrid
Apps and other technologies for ASD people (certificate)
Universitat Autònoma de Barcelona
Art & Design, UX/UI design
SKILLS
ABOUT IRENE NAVARRO RIVAS
I am a conversion-oriented Content Marketing Manager with 4+ years experience building…
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