Irene Granato
Senior Brand Manager @Logofarma
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WORK HISTORY
Senior Brand Manager @Logofarma
Define the marketing strategy and annual operational plan in collaboration with the Sales and Marketing Director• Support Junior team growth • Produce scientific and promotional materials for the medical community, ensuring accuracy and regulatory compliance.• Build strong relationships with Key Opinion Leaders (KOLs) to strengthen scientific positioning and product credibility.• Promote marketing excellence in the field by providing tools, training, and support to scientific teams.• Guide product development and launch to ensure successful market entry.• Monitor and optimize performance by tracking KPIs, market trends, and ROI to maximize impact.
EDUCATION
TECH Global University
Master intelligenza artificiale nel marketing e nella comunicazione, Intelligenza artificiale in marketing e comunicazione
ISTUM – Istituto di Studi di Management
Pharmaceutical Management: Marketing Market Access and Sales
Università degli Studi di Parma
Corso online Eduopen Network, Problem solving e decisioni strategiche in campo economico: tecniche ed applicazioni
Università degli Studi di Palermo
Laurea Magistrale LM, psicologia sociale, del lavoro e delle organizzazioni
SKILLS
ABOUT IRENE GRANATO
Senior Brand Manager with experience across multiple therapeutic areas, including Orthopedics, Aesthetic Medicine, Gynecology, Dermatology, Food Supplements, and Wound Care. Throughout my career, I have managed several brands and successfully led new product launches.I oversee a variety of activities, including managing relationships with the Field Force and Key Opinion Leaders (KOLs), budget and forecast control, marketing planning, and strategy development. Currently, I am collaborating closely with the sales department to drive growth in the Italian market.I have a strong background in cross-functional teamwork, with open collaboration and experience in digital marketing, providing a solid understanding of online strategies.Education & Certifications:Master’s Degree in Pharmaceutical Marketing, Market Access, and SalesMaster’s Degree in Digital MarketingMaster in Artificial Intelligence (AI)Certified Life and Career Coach
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