Irene Pleskach
Marketing Manager @Make Space
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WORK HISTORY
Marketing Manager @Make Space
Strategy & Planning: Marketing strategy development and implementation for Make Space Inc. group of companies (b2b and b2c) that includes such brands as Make Space Storage, VanIsle, GoMini\'s Toronto, Mobile Storage Rental, Big Dog Containers, Coast Containers, Coast Tire Storage, Tire Hotel, and Make Space Capital Partners\\\\n Brand Management: Establishing tone of voice and ensuring brand consistency through developing brand elements used throughout all internal and external communication\\\\n Business Development: Cooperating with the executive management team on positioning of newly acquired businesses, assisting operations team with seamless transition of companies under the corporate umbrella\\\\n Project & Team Management: Controlling all company websites, managing work of outsourced web design & development agency, graphic designers, social media contributors, etc.\\\\n Marketing Budgets: working with CEO on establishing marketing budgets, control and distribution.\\\\n Paid Advertising: Online - planning and executing PPC campaigns with over 5k clicks per month, analyzing performance and adjusting in accordance with the business objectives and seasonality; executing Facebook and LinkedIn awareness & lead generation campaigns. Offline - radio advertisement, billboards, signage, digital boards - planning, approving designs, evaluating performance\\\\n Content Creation & Social Media Management: creating/maintaining corporate pages on Facebook and LinkedIn, writing ad copy, writing website content, helping with the video scripts, proofreading, formatting, etc.\\\\n Reporting: working on marketing leads & conversions tracking, as well as reports showing marketing ROI based on lead acquisition costs, CTRs, customer lifetime values, conversion rates (vary depending on the type of business)\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Douglas College
Post-Degree Diploma, Hospitality Marketing
Saint Petersburg State University
Master's degree, Art Criticism
Saint Petersburg State University
Master's degree, Philology, Psycholinguistics
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