Iqra Mealow

Beats by Dre Consumer Behavior and Market Analysis Extern @Extern

Gain a deep understanding of research questions in the audio industry by applying analytical frameworks and AI-driven techniques- Design and implement detailed survey solutions using Google Forms and automated chatbots to collect targeted customer data- Analyze both qualitative and quantitative data, utilizing visualization tools in Google Sheets to identify actionable insights about Gen Z’s trends, behaviors, and preferences in audio devices- Compile research findings and present them through intuitive data dashboards and structured presentations to effectively convey insights.