Cali Ward

Social Media Marketing Strategist @Extern

Conducted in-depth social media trend research to inform Baja Llama’s brand strategy and identify high-engagement opportunities across platforms. Designed and executed influencer marketing initiatives, sourcing creators whose content aligned with the brand’s adventurous identity. Developed and presented data-driven content strategies and cohesive campaign concepts that reinforced brand positioning, increased audience engagement, and strengthened digital presence.