Ipshita Biswas

Product & Growth Marketing Manager @Mozilor

Bengaluru, IN

As both the Product Manager and Product Marketeer for WebYes (A new website audit & monitoring tool), I play a pivotal role in driving the product\'s success from inception to market. My responsibilities include:Product ManagementProduct Vision and Strategy: Define the long-term vision for WebYes, ensuring it aligns with Mozilor\'s overall business objectives.Feature Development: Identify and prioritize new features based on market research, customer feedback, and technical feasibility.Product Roadmap: Create and manage a detailed product roadmap, outlining development timelines and milestones.Product Development Oversight: Collaborate with development teams to ensure timely and efficient delivery of product features.Product Quality Assurance: Conduct thorough testing and quality assurance to ensure the product meets or exceeds customer expectations.Product MarketingMarket Research: Conduct in-depth market research to understand target audience needs, preferences, and competitive landscape.Go-to-Market Strategy: Develop and execute effective go-to-market strategies, including product launches, marketing campaigns, and sales enablement.Messaging and Positioning: Craft compelling product messaging and positioning that resonates with the target audience.Demand Generation: Drive demand for WebYes through various marketing channels, such as content marketing, social media, and public relations.Customer Acquisition and Retention: Develop and implement strategies to acquire new customers and retain existing ones.

Kendriya Vidyalaya

Science

Indian Institute of Management, Kozhikode

Master of Business Administration - EPGP, Marketing & Strategy

National Institute of Technology Silchar

B.Tech, Electrical, Electronics and Communications Engineering