Dave Jones
CMO (Fractional) @Sunset Point Software, Inc
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WORK HISTORY
CMO (Fractional) @Sunset Point Software, Inc
As Fractional CMO at Sunset Point, I define and lead the company’s marketing strategy, messaging, and go-to-market approach—ensuring the business is clearly positioned to generate pipeline and support its next phase of growth.Sunset Point is establishing a new category: System Transition Governance (STG). The focus is simple but critical—helping enterprise organizations maintain knowledge continuity as systems are replaced, consolidated, or decommissioned.My role centres on turning that vision into a clear, compelling market narrative and a scalable growth engine. This includes:* Defining category positioning and core messaging* Developing the website narrative and foundational content* Supporting investor storytelling and pitch development* Shaping go-to-market strategy across direct and partner-led channels* Aligning product, sales, and marketing around a unified story
EDUCATION
University of Southampton
Bsc, Computer Science
Hereford Sixth Form
A Level, maths, physics, computing
SKILLS
ABOUT DAVE JONES
As a Non-Executive Marketing Director and Fractional CMO, I help growth-stage B2B companies refine their marketing strategy, drive sustainable growth, and navigate the challenges of scaling. With over 25 years in global marketing leadership—including advisory roles at startups and scale-ups—I bring deep expertise in GTM strategy, SaaS, AI, and product marketing. As a former Board Chair and trusted advisor to CEOs, I understand the balance between strategic vision and execution.Key Skills: strategic marketing,go-to market strategy and execution,information management and security, content services platformsenterprise content management,artificial intelligence,enterprise solutions,board member,SaaS/cloud computing, product marketing, content marketing,social media,inbound marketing,public speaking, evangelism,change management, start-up business strategy,growth marketing.
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