Yulia Sumtsova

Email Marketing Expert @Purplefire

Copenhagen, DK

Project Leadership: Lead international e-commerce brands across various sectors- Email Marketing Campaigns: Develop and implement effective email marketing campaigns tailored to diverse audiences- Flow Sequences Development: Design and implement automated email flow sequences that nurture leads and enhance customer engagement throughout the buyer\'s journey, ensuring timely and relevant communication at each stage- Audience Segmentation: Segment email lists based on behaviors, demographics, and engagement metrics to enhance targeting- Compelling Copywriting: Craft persuasive email copy and design visually appealing templates that engage recipients- Performance Monitoring: Analyze campaign performance metrics to optimize open rates, click-through rates, and conversion rates- A/B Testing: Conduct A/B testing to refine content and strategies, ensuring continuous improvement in email marketing efforts- Compliance Assurance: Ensure adherence to email marketing best practices and legal regulations to maintain compliance- Team Collaboration: Collaborate closely with team members to align email marketing initiatives with broader marketing strategies.

Cherkassy state business college

Bachelor's degree, Marketing/Marketing Management, General

ISMA, Informacijas Sistemu Menedžmenta Augstskola

Master of Business Administration - MBA, Business Administration and Management, General