Ingo Madel
Marketing Manager @GROPYUS
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WORK HISTORY
Marketing Manager @GROPYUS
Berlin, DE
Strategic B2B Marketing: planning and implementing GROPYUS’ digital communication strategy (website, social media, direct marketing), including lead-generation campaigns to funnel qualified prospectsWeb Development: project lead for GROPYUS’s website relaunchPublic Affairs: organization of high profile events with participation of local and federal politics (BMEL, BMWSB), press and media, industry experts and partners; liaising with lobbies & interest groups (ZIA, Koalition für Holzbau)Event Management: administration of GROPYUS\' presence at major annual real estate trade fairs (MIPIM, EXPO REAL, Real Estate Arena) as well as leading conferences (including media relations and PR)Content Creation and Design: digital and printed marketing materials, pitch decks, white papers, and videos for presentations, panel discussions, trade fairs, social media, and ad-campaigns
EDUCATION
Universität der Künste Berlin
Bachelor's degree
Universitat Autònoma de Barcelona
Comunicación Empresarial (Corporate Communication)
Freie Universität Berlin
Master's degree
SKILLS
ABOUT INGO MADEL
Strategic Communication, Brand Management, and Public Affairs professional with over 12 years of experience across diverse industries, government institutions, and the education sector including pharma, digital health, politics, construction, education, and the arts. I bring a strong ability to understand stakeholder dynamics and align communication strategies with audience needs. Currently leading the relaunch of all digital communication channels, including the company website, managing trade fair participation, and driving brand activation efforts as Marketing Manager at GROPYUS. Previous accomplishments include launching Bayer\'s Co.Lab life science incubator in Cambridge, MA in the US and working in Public Affairs for members of the Berlin Parliament and the Bundestag, where I supported legislative work and developed communication strategies, including risk and crisis communication.
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