Inez Cornell
Head of Marketing @Plextek
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WORK HISTORY
Head of Marketing @Plextek
I am an accomplished Head of Marketing with a passion for driving business growth and enhancing brand visibility. With multiple years of experience in the technology industry, I have successfully led comprehensive marketing campaigns for global organisations.At Plextek, I am responsible for developing and executing marketing strategies that align with our business objectives. My proactive approach allows me to identify market trends, capitalise on emerging opportunities, and position Plextek as a leader in the industry.Key Responsibilities:• Crafting and implementing marketing plans to drive sales and revenue growth.• Building and leading a high-performing marketing team, ensuring collaboration and productivity.• Conducting market research and analysing customer insights to inform product development and marketing strategies.• Developing and managing strong relationships with stakeholders, including clients, partners, and industry influencers.• Creating compelling content and engaging digital marketing campaigns to increase brand awareness.• Overseeing PR and media relations to maximise positive media coverage and build a strong brand reputation.• Monitoring and analysing marketing metrics to measure the effectiveness of campaigns and optimise strategies.• Collaborating with cross-functional teams to ensure seamless execution of marketing initiatives.My strong leadership skills, strategic mindset, and expertise in both online and offline marketing channels enable me to drive impactful results for Plextek. I am constantly seeking innovative approaches to deliver value to our target audience and maximise marketing ROI.
EDUCATION
BASIS Reg Ltd
Certificate, Crop Protection
CIM | The Chartered Institute of Marketing
Marketing level 6, Strategic Marketing module
CIM | The Chartered Institute of Marketing
Marketing level 6, Digital Innovation module
CIM | The Chartered Institute of Marketing
Marketing level 6, Mastering Metrics module
CIM | The Chartered Institute of Marketing
Bachelor's degree, Professional Marketing
CIM | The Chartered Institute of Marketing
Product Management, Business to Business
CIM | The Chartered Institute of Marketing
Marketing and Product Management
SKILLS
ABOUT INEZ CORNELL
Strategic Marketing Leader | Head of Marketing at Plextek | CIM…
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