Inés Penalba
Visual Merchandiser @Reserved
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WORK HISTORY
Visual Merchandiser @Reserved
Commercial execution role in a high-volume retail environment, supporting performance-driven campaign implementation and operational optimisation.• Applied KPI insights and sales performance data to adjust layouts and improve in-store conversion.• Coordinated weekly commercial rotations and campaign execution within a 40+ member team.• Adapted workflows and priorities in response to dynamic commercial demands.• Contributed to revenue support through structured visual strategy and performance awareness.
EDUCATION
Universitat Autònoma de Barcelona
Traducción e Interpretación
Universidad Internacional de La Rioja
Master's degree, E-commerce
Université Grenoble Alpes
Traducción e Interpretación
Heidelberg University
Übersetzungswissenschaft , Übersetzungswissenschaft
Universidad Internacional de La Rioja
Curso Avanzado en SEO Specialist
ABOUT INÉS PENALBA
Commercially driven marketing professional combining hands-on retail performance experience in Germany with a clear transition into digital marketing and e-commerce. Performance & Consumer InsightWorking in high-volume retail environments shaped a results-oriented mindset grounded in KPI reporting, sales trend analysis, and a strong understanding of consumer behaviour. I learned to translate demand patterns into practical execution aligned with measurable business outcomes. Digital & E-Commerce DevelopmentThrough my Master’s in Digital Marketing & E-Commerce and advanced SEO training, I expanded this commercial foundation into website optimisation, search visibility, and performance-focused digital initiatives. International & Multilingual PerspectiveWith over 10 years of academic and professional experience in Germany and fluency in DE / ES / EN / FR, I bring strong intercultural communication skills and the ability to operate across European markets.Interested in e-commerce, growth, partnerships, and performance-driven marketing environments where consumer insight and strategic execution drive sustainable impact.
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