Inês Lebre

Growth Marketing Manager @Poddie.Com

Berlin, DE

DTC, B2C and B2B• Managed the annual marketing budget, driving 60% sales growth and expanding market presence from DACH to Netherlands and France.• Redesigned onboarding process for 300+ clients/year, increasing completion rates by 80% and improving NPS by 22 points, reducing onboarding support tickets by 30%.• Launched a new sub-brand, increasing partner integration by 20% and boosting sales by 40%.• Strategized and executed multi-channel campaigns across Shopify, HubSpot, Google Ads/Analytics, Meta, Mailchimp, and Semrush, achieving a 25% increase in marketing ROI.• Led a cross-functional team of 10+, coordinating product, sales, and marketing to optimize go-to-market strategies.

Rotterdam School of Management, Erasmus University

Internation Business Management

Católica Lisbon School of Business and Economics

International Business Management, Strategy