Indraneel Ganguli
Global Head Brand and Communications @Sutherland
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WORK HISTORY
Global Head Brand and Communications @Sutherland
Hyderabad, IN
Indraneel Ganguli (popularly known as “IG” in the industry) started his career in account management with leading, international advertising and brand building firms, where he learnt the ropes of creating brand positioning, differentiation, and building & managing end-customer experiences. Subsequently, his time at telecom and information technology industries as global marketing head enabled a ‘ring-side view’ into the world of B2B marketing – its challenges and intricacies, towards establishing brands and influencing business. At Sutherland, IG leads the Brand and Communications team globally, overseeing both external and internal communications, including PR and corporate strategies. These efforts are designed to effectively position the company and its business brands, empowering go-to-market initiatives and enabling them to reach their full potential.
EDUCATION
Patha Bhavan
Secondary Education, All
SKILLS
ABOUT INDRANEEL GANGULI
2024 -I lead the Brand and Communications team at Sutherland globally, overseeing both external and internal communications, including PR and corporate strategies. These efforts are designed to effectively position the company and its business brands, empowering go-to-market initiatives and enabling them to reach their full potential.20••••24Founded REACHIG, a global Marketing Consortium, serving corporations in the areas of customer acquisition, customer intimacy and stakeholder narratives. My services span across - content creation & distribution, brand positioning, digital marketing, direct marketing, thought leadership, media relations, event themes, customer loyalty and anything related to the BRAND & BUSINESS.Till 2018, as member of Tech Mahindra\'s Leadership Council and Head – Brand, I essayed a dual charter to influence revenue generation and establish the brand across key stakeholders, globally. Career Progression1991 – Advertising (Lintas, Clarion, Percept) – 2004 Telecom (Head Marketing - Bharti Broadband)2004 – Information Technology (Satyam, Tata Technologies, Tech Mahindra)Specialization: Brand Management, Digital Marketing, Corporate Communications & Public Relations, Direct Marketing, Customer Relationship Management, Media & Advertising
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