Inderpreet Kaur
Manager - Digital Marketing @OPPO
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WORK HISTORY
Manager - Digital Marketing @OPPO
Gurgaon, IN
Formulated and implemented go-to-market paid, owned and earned media strategies, digital business plans, social media and influencer strategies across Lines of Business (LOBs), resulting in a 40% increase in brand awareness and engagement for smartphone and IOT devices Designed 6+ award-winning campaigns for product categories and brand lines, enhanced engagement, top of mind awareness for 10+ product categories globally Achieved an increase in revenues from Amazon/Flipkart by customising the existing digital marketing strategy, and revamping the overall communication strategy Achieved 30% enhanced revenue growth & KPIs metrics by delivering optimized campaigns, marketing with 100+ influences and reduced spending by 25%, handled more than $10 million budget Utilized data analytics and performance metrics to measure the effectiveness of digital marketing campaigns and made data-driven adjustments to optimize campaign performance and achieve a 25% increased ROI Envisioned and executed OPPO influencer Universe, encompassing 70 cities and over macro and micro-influencers across diverse genres, driving a remarkable 40% expansion in brand affinity Led collaborative global associations and partnerships with renowned brands like Lamborghini, Marvels, ICC, Wimbledon, and House of Dragon partnerships, resulting in a 25% increase in brand visibility, and customer loyalty, positioning the brand as the market leader, enhanced brand equity Spearheaded strategic partnerships with platform partners OTT, Instagram, Twitter, Facebook, YouTube, Snapchat, Quora, LinkedIn and partnered agencies, effectively collaborating with cross-functional teams and stakeholders, including sales, product, customer, and retail, delivered 30+ digital campaigns
EDUCATION
Delhi University
Bachelor's degree, English Honours
Amity University
Post Graduate, Masters in Journalism and Mass Communication
SKILLS
ABOUT INDERPREET KAUR
Passionate and results-driven professional with a strong background in Digital Marketing. I am committed to delivering excellence and making a positive impact through my work. With 9 years of experience, while working with global brands and agencies, I have developed expertise in brand account management, social media marketing, influencer marketing, SEO/SEM, content planning, media planning, email marketing, and e-commerce marketing. I thrive in dynamic environments, where I can leverage my problem-solving abilities and collaborate with cross-functional teams and stakeholders to drive innovative digital strategies. During my recent journey at OPPO India, I was part of 8 generation product launches for premium and mid-range series (Find, Reno and F) where I developed go-to-market digital marketing strategies. In lieu of, ICC World Cup, the Find Lamborghini association, Marvels association, Sunburn association etc were the major projects where I served as a digital media and influencer marketing strategist. At the core, I am a champion, and my true passion is my work. From a holistic view, I have created annual business plans, and overall digital marketing strategies, executed local and global campaigns, analysed reporting and insights to frame future projects, designed content framework, developed social media blueprint, managed brand ambassadors, and created Influencer universe for the brands and agencies I have been a part of. Beyond my technical expertise, I am a lifelong learner, always seeking new opportunities for professional growth and skill development. I am adept at adapting to evolving industry trends and technologies, ensuring I stay at the forefront of my field. With strong people and interpersonal skills, I would be a great fit in any organisation that shares the same passion and values as I do.
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