Soumi Mandal

WORK HISTORY

EDUCATION

SKILLS

ABOUT SOUMI MANDAL

Public relations and marketing professional with over 9 years of diverse experience in both B2C/B2B domains: Consumer electronics, Telecom, Mobile Devices, Travel, Fashion & Lifestyle. My corporate communications role has ingrained in me the importance of taking a holistic view of communications, internal, external and via multiple channels, to cultivate engaged communities. Handled the external & internal communication of the brand, media relations and managed Digital content. Developed strategies and executed activities in public relations, implemented corporate and product reputation program across different industries using various mediums of communication to meet the corporate communication objectives and create visibility about the brand. Developed, managed, and executed global internal communication strategies and plans that Support Company’s vision and mission, employee engagement programs liaising with all verticals, built organizational culture and values engaging the employees. Also provided communication support to departments and functional areas, and partnered with the operations team to align employee communications and messaging to corporate strategy and business objectives.Specialities: Media relations, public relations, blogger engagement, crisis communication, brand communication & management, content management, event execution, employee engagement, internal communication and social media marketing.