Sarah Butler
Marketing Director @Coel
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WORK HISTORY
Marketing Director @Coel
Cambridge, GB
2023 saw me join COEL as their Marketing Director. Based in Cambridge, COEL is a premium commercial interiors company, specialising in the design & fit-out of offices and laboratories. COEL is socially conscious, employee-focused, creative and inclusive. A lovely team, working collaboratively with a shared mission to create \'human-centric\' workspaces, designed with employee-wellbeing, sustainability and adaptability front of mind.I will be supporting the team at COEL at a really exciting time of growth and expansion into new markets. I will own the Marketing Strategy and oversee new Digital Marketing initiatives and opportunities for future growth. We’ll be adapting to trends and harnessing content opportunities to further build on our reputation across Cambridge, Oxford & surrounding areas. Exciting times ahead. Do join us along the way!
EDUCATION
Nottingham Trent University
BA (hons) English with Media Studies, English Literature (British and Commonwealth)
SKILLS
ABOUT SARAH BUTLER
Experienced Marketing Consultant / Director and strategist spanning almost 20 years, including leading a London-based Digital Experience/UX agency.Now returning to independent consultancy after three years as a BD & Marketing Director for a leading commercial interiors company in Cambridge.EXPERIENCEI have been fortunate to work with brands including L’Oreal, Microsoft, Oxfam, Thames Water, Dogs Trust, Miss World (yes, really - a rather traffic-intensive voting app) and leading B2B organisations across finance, procurement, recruitment, PR, construction, property, healthcare and legal.WHY I DO THISI am a sociable type. And I love understanding what makes people tick. That\'s where my passion for customer experience stems from. I have always loved consulting with businesses on how starting with their customers - and tailoring design and content strategies to their needs - delivers measurable results. Every marketing strategy should be underpinned by a high level of understanding of your customers, their motivations to engage with your brand and their pain points. Knowing what problem you can solve for them, enables you to message them more effectively. Then, everything you do should be measured and tested against the audience groups you define as part of that strategy. I’m always open to a chat all things marketing. Coffee is also good. Mine\'s a latte (caramel optional)
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