James Hughes
Region Manager, West @Barilla Group
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WORK HISTORY
Region Manager, West @Barilla Group
Orange County, CA, US
Lead the Western U.S. region across retail channels, managing strategic growth initiatives• Develop and execute customer plans tailored to key regional and national accounts• Collaborate with broker and distributor partners to expand distribution and drive in-store excellence• Optimize trade spend and promotional planning to maximize ROI and category performance• Champion a data-driven, customer-first approach to improve execution and brand presence• Partner cross-functionally with marketing, finance, and supply chain to align on growth strategies• Represent Barilla’s commitment to delivering high-quality, nutritious products to families across the region
EDUCATION
Leeds Beckett University
Bachelor of Science (BSc)
ABOUT JAMES HUGHES
I\'m a CPG sales leader with 20 years of experience across beverages, food, and emerging…
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