Atul Kumar
Marketing Manager @Prismart Productions
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WORK HISTORY
Marketing Manager @Prismart Productions
New Delhi, IN
Spearheaded integrated marketing campaigns for Prismart Productions’ gaming and entertainment IPs, increasing audience engagement and brand visibility by over 40% through influencer collaborations, event activations, and strategic content planning.🤝 Secured and managed high-value brand partnerships with companies including Disney Hotstar, Adani Defence, and Reliance, generating business opportunities worth ₹80L+ through targeted outreach and customized campaign proposals. Led a cross-functional marketing team to execute multi-platform digital campaigns, improving campaign efficiency and increasing social media reach by 50% through data-driven content strategies and optimized ad performance. Developed investor pitch narratives and brand positioning strategies for gaming and entertainment projects, strengthening stakeholder confidence and contributing to successful collaboration discussions with publishers and enterprise partners. Built and managed a network of celebrity, macro, and micro influencers for brand campaigns, driving higher engagement rates and expanding community growth through strategic creator onboarding and performance-focused collaborations.
EDUCATION
RIMT University
B.Tech in Mechanical Engineering
MICA | The School of Ideas
Advanced Certificate in Digital Marketing and Communication
ABOUT ATUL KUMAR
I am a Marketing Manager and Growth Strategist passionate about building brands that create real impact. With experience across gaming, entertainment, education, and digital media industries, I specialize in brand strategy, influencer marketing, strategic partnerships, and integrated digital campaigns. Currently at [Prismart Productions](https://prismartproductions.com?utm_source=chatgpt.com), I work on scaling brands through creative storytelling, audience-focused strategies, and high-value collaborations.Over the years, I have successfully secured brand partnerships worth ₹80L+ with companies like Disney Hotstar, Adani Defence, Reliance, Tata Defence, and other leading brands. I have also led growth strategies for multiple digital platforms, helping channels achieve 3 YouTube Gold Creator Awards and 4 Silver Creator Awards while driving audiences beyond 1 million users through performance-driven campaigns and influencer ecosystems.What drives me is the challenge of turning creative ideas into scalable business opportunities. I enjoy working at the intersection of marketing, storytelling, content, and innovation to create campaigns that leave a lasting impact. My goal is to continue building powerful brand ecosystems, leading high-impact collaborations, and contributing to the future of digital entertainment, media, and growth marketing.
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