Amandeep Singh

Senior Manager - International Sales @Alishaan Foods

Sonipat, IN

Identify and penetrate high-potential international markets for branded basmati rice across MENA, Europe, North America, and Southeast Asia.• Conduct in-depth market research to assess consumer preferences, competitive landscape, and regulatory requirements.• Develop and execute region-specific sales strategies aligned with brand positioning and revenue targets.• Forecast sales volumes, set KPIs, and monitor performance across distributor and retail channels.• Appoint, onboard, and manage international distributors, importers, and retail partners.• Negotiate trade terms, pricing structures, and promotional support to drive volume and profitability.• Brand Advocacy & Promotion• Collaborate with marketing teams to launch culturally resonant campaigns, trade shows, and sampling programs.• Ensure consistent brand messaging and packaging compliance across geographies.• Export Operations & Compliance• Coordinate with logistics and documentation teams to ensure timely shipments and adherence to export regulations.• Maintain up-to-date knowledge of global trade policies, certifications (e.g, FDA, FSSAI, Halal), and customs procedures.• Client Relationship Management• Build long-term relationships with key accounts, buyers, and institutional clients.• Resolve escalations, ensure service excellence, and gather feedback for continuous improvement.• Sales Team Leadership• Lead and mentor a cross-functional sales team across international territories.• Conduct training sessions on product knowledge, negotiation skills, and CRM usage.• Reporting & Analytics• Generate periodic sales reports, market insights, and competitor benchmarking for senior leadership.• Use data-driven insights to refine strategies and identify growth opportunities.• Analyze landed costs, tariffs, and currency fluctuations to set competitive yet profitable pricing.• Implement dynamic pricing strategies based on market demand and competitor activity.

Punjab School Education Board

CLASS 12th

ICFAI University

PG Diploma

Customs Commissionerate, Amritsar

Form -G

Guru Nanak Dev University, Amritsar

B.Sc.