Alin Ionescu

Marketing Manager @Waterspeed

Rome, IT
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2021 — Present

Marketing Manager @Waterspeed

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Waterspeed is a tracking app for water sports listed on the App Store and available in 5 languages (English, German, Spanish, French, and Italian).My responsibilities:• Management of Apple Search Ads, Google Ads, and Meta Ads campaigns in all languages.• App Store Optimization (ASO) activities in all stores.• Keyword analysis to improve organic acquisition in all stores.• Email Marketing strategies.• Optimization strategies for User Activation and Retention.• Analysis and strategies for Subscription Revenue Optimization.• Data analysis, KPIs, business metrics, and the creation of tests to improve MRR, ARR, Churn Rate, Trial-to-Paid C.R, and LTV.• Analysis of in-app events, user behavior, and the creation of product improvement strategies.

EDUCATION

2013 — 2017

Istituto Tecnico Informatico J. Von Nuemann

Diploma, 100/100

2019 — 2022

Sapienza Università di Roma

Laurea Triennale, Scienze Aziendali

2017 — 2019

Sapienza Università di Roma

Laurea Triennale, Ingegneria Informatica

ABOUT ALIN IONESCU

I help companies grow.

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