Carl Walker
Head of Marketing @Trustswap
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WORK HISTORY
Head of Marketing @Trustswap
Oversee all aspects of search engine optimization (SEO) and paid search campaigns (PPC). Monitor trends and changes in the SEO and PPC landscape and make recommendations for changes/improvements to our campaigns. Work with our development team to ensure our websites are optimized for search engine ranking. Develop marketing strategies to increase brand awareness. Team training and leadership across UI/UX, Marketing, and Development. Conduct market research to identify opportunities and trends. Analyse data to inform marketing decisions. Negotiate contracts with partners, suppliers, and contractors. Design and execute A/B tests to optimize marketing campaigns and track campaign performance. Drive website conversions by implementing effective CRO strategies. Content Strategies for copywriters and editor teams. Marketing Campaign & Content Strategies Competitor analysis and research. Coordinate multiple departments to resolve issues and create new content. User flow and behavioural analysis through heatmaps user mapping tools. Establish effective customer acquisition strategies. Social Media paid advertising campaign strategies and management. Manage budgets for marketing advertising campaigns. Prepare and execute Go-To-Market strategies for new services and features.
EDUCATION
Wirral Metropolitan College
Higher National Diploma, Photography
University of Chester
Bachelor of Arts - BA, Fine/Studio Arts, General
The Open University
Business Studies, ICT, and Mathematics
ABOUT CARL WALKER
Marketing | SEO, CRO, ASO, PPC | Competitive Analysis | Content Strategy | And Much More. I\'ve been doing this over 25 years, with genuine results. Currently the Head of Marketing for TrustSwap (major launchpad), Team.finance (token management), and The Crypto App (top #10 portfolio app). I specialize in growing teams, turning badly made websites into conversion magnets, and creating content strategies that beat the competitors. Oh I\'m also not bad at data, analytics, and development. Having built a pump.fun clone last year as the sole developer, and work as a web3 penetration tested - so I understand the value of security too. You\'ll be hard pressed to find someone more qualified and experienced.
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