Ilona Biro
Senior Content Designer @CIBC
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WORK HISTORY
Senior Content Designer @CIBC
Toronto, ON, CA
Currently working on a redesign of the Global Asset Management platform- For CIBC\'S frontline UX team, I crafted clear, intuitive language for digital platforms used by tellers, financial advisors, and support staff—ensuring tasks like account management or loan adjudication are seamless and efficient- Used existing style guides, added new terminology to glossaries tailored to frontline workflows, so every screen, tooltip, and platform speaks the same language- Partnered with designers, developers, and product owners to shape end-to-end experiences, using research and user feedback to refine how content supports staff in real-time customer interactions- Simplified complex financial processes, translating regulatory, legal, and operational requirements into plain language that empowers staff to serve customers confidently and compliantly.
EDUCATION
City St George’s, University of London
MA, International Journalism
City St George’s, University of London
Masters , Journalism
The University of British Columbia
BA, Political Science
SKILLS
ABOUT ILONA BIRO
In my current role as Senior Content Designer, I write engaging, empathetic UX content to create frictionless, user-centered banking sites and applications. My approach is rooted in collaborating closely with design and compliance teams to ensure a delightful and seamless user experience. Most recently, I worked on internal tools and platforms used by thousands of CIBC employees to deliver financial services to their clients. Before that I was part of a high performing UX team that introduced partial share trading to TD\'s mobile app - a new, first-in-market feature. With a sharp focus on using language to simplify everyday banking tasks and guide users, I frequently present results to senior executives, ensuring my team\'s work aligns with design, brand and accessibility standards. Beyond my recent experience in the banking sector, I leverage over two decades of experience leading content strategy for a variety of clients, making me a versatile wordsmith who can fill multiple roles within an organization.
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