Ilona D.
Marketing Head @Preseem By Aterlo Networks
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WORK HISTORY
Marketing Head @Preseem By Aterlo Networks
Toronto, ON, CA
Preseem is a cloud-based platform that helps Internet Service Providers (ISPs) proactively manage their fixed wireless, fiber, and hybrid networks—improving subscriber satisfaction, reducing support calls, and lowering operational costs.I\'m leading the global marketing function, overseeing strategy, execution, and performance across all channels. I’m responsible for developing and executing the full-funnel marketing strategy, aligning marketing with sales, product, and customer success to drive pipeline growth and revenue impact. I built scalable marketing operations, automation, and attribution systems, strengthened cross-functional collaboration, and leading a high-performing team focused on efficiency, data-driven execution, and measurable business outcomes.
EDUCATION
National Aerospace University -'Kharkiv Aviation Institute'
BACHELOR DIPLOMA IN MANAGEMENT, Management
MIM-Kyiv Business School
POSTGRADUATE CERTIFICATE IN MARKETING, Marketing Strategy
RED Academy
Certificate, Digital marketing
ABOUT ILONA D.
Marketing, when done right, is a growth engine—not a support function.I operate at the intersection of strategy and execution, translating positioning and go-to-market strategy into structured programs that drive pipeline, accelerate deals, and support long-term growth.My experience spans global organizations and high-growth B2B SaaS environments across the enterprise software, telecom, and financial industries. I’ve led full-funnel marketing across acquisition, expansion, retention, and brand—owning everything from positioning and messaging to demand generation, events, and customer programs.What defines my approach:• Strategy that gets executed — clear direction, tied to revenue• Full-funnel thinking — connecting demand, brand, lifecycle, and marketing automation into one system• Cross-functional alignment — partnering with sales, product, and leadership to drive outcomes• Execution discipline — turning plans into measurable resultsOver the past 10 years, I’ve defined global demand generation strategies, executed integrated campaigns and product launches, and led rebrands to support growth across both fast-moving and complex, long sales cycles. I bring a strong analytical mindset—understanding what drives performance, where to invest, and how to scale what works.At the core, I see marketing as a business function that drives growth, clarifies value, and creates real competitive advantage.Outside of work, you’ll find me training in contemporary dance, at the gym, or coaching kids in acrobatics and gymnastics. Sport is more than a hobby for me—it builds character, confidence, and resilience, and I love helping kids develop those same qualities early on.To learn more about me, visit or drop me a message—I’m always open to thoughtful conversations around marketing, growth, and brand.Specialties: B2B SaaS Marketing • Growth & Demand Generation • ABM & Lifecycle Marketing🧠 Marketing Strategy • GTM & Product Marketing • Brand & Positioning Digital, Content & Event Marketing • Partner & Co-Marketing Marketing Analytics • AI-Enabled Marketing • Team Leadership
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