Ilay Tezcan
Visual Designer @The Armin Bar Miami Milan
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WORK HISTORY
Visual Designer @The Armin Bar Miami Milan
Milan, IT
At The Armin Bar (Miami|Milan), a multidisciplinary design agency, I contribute to a wide range of branding and visual identity projects for diverse clients. My responsibilities include:| Designing brand identities, visual systems, and supporting assets tailored to each client’s needs| Creating web design concepts that are part of the overall branding process, translating identity into engaging, user-friendly digital experiences| Collaborating with the creative team to develop cohesive visual directions across print and digital platforms| Bringing a UX/UI and product design perspective to ensure clarity, usability, and emotional impact in all visual outputs| Developing mockups, illustrations, layout compositions, and brand guidelines for consistent communication across touch pointsThis role bridges my background in user-centered digital design with a growing focus on storytelling and brand expression, allowing me to work across mediums while deepening my creative and strategic thinking.
EDUCATION
Orta Doğu Teknik Üniversitesi / Middle East Technical University
Industrial and Product Design
Politecnico di Torino
Bachelor's degree, Industrial and Product Design
Politecnico di Milano
Master of Science - MS, Integrated Product Design
ABOUT ILAY TEZCAN
Here’s a little bit about me, and the kind of designer I’m becoming.I’m an Industrial Designer with a focus on crafting thoughtful, intuitive experiences across digital and physical touchpoints. I hold a bachelor’s degree in Industrial Design from Middle East Technical University (METU) and a master’s degree from Politecnico di Milano. With over 1.5 years of UX/UI experience at Siemens and 2 years of Visual Design experience at The Armin Bar (Miami | Milan), my approach is shaped by both technical understanding and a genuine curiosity about how people interact with design in everyday life.At Siemens, I worked on turning complex industrial systems into user-friendly digital tools. It taught me how to balance logic with empathy, and how to design with clarity even in highly structured, technical environments. At The Armin Bar, I continue to refine digital experiences, translating brand stories into cohesive visual systems and ensuring that every interaction feels intentional, engaging, and human-centered.My background in industrial design gives me a systems-thinking mindset. Whether designing a screen, a service, or a physical product, I consider the full context: behavior, emotion, constraints, and real-world consequences. During my Erasmus semester, I focused on sustainable service design, which deepened my belief that design, at its best, simplifies without oversimplifying and improves without overwhelming.Outside of professional settings, I’ve continued learning, and still continue learning, through courses in UI/UX, prototyping, typography, and visual communication. Working across cultures, disciplines, and scales has shaped not just how I design, but how I think, work, and grow.
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