Ilaria Esposito
Senior Marketing Manager @Hiller separation & process
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WORK HISTORY
Senior Marketing Manager @Hiller separation & process
Munich, DE
In this role as Senior Marketing Manager, I align marketing strategies with company goals, manage the marketing budget, and develop both online marketing and communication concepts to drive business growth.+ Formulating marketing objectives based on company goals and developing a marketing plan+ Budget planning for marketing activities+ Developing online marketing strategies and creating communication concepts, including content creation and campaign management+ Responsible for the relaunch of the corporate website, from initial briefing through to go-live (project in progress)+ Managing PR tasks, building and utilizing networks, and overseeing press release writing and distribution+ Employer branding in collaboration with HR+ Overseeing and developing corporate identity+ Creating and designing marketing materials (brochures, flyers, ads, etc.), and managing content for digital platforms
EDUCATION
Liceo Scientifico Statale Belfiore
Naturwissenschaftliches Abitur
Università Cattolica del Sacro Cuore
Master of Arts (MA), Deutsch für die Wirtschaftskommunikation
Università Cattolica del Sacro Cuore
Bachelor of Arts (BA), Language Sciences for Business Communications
SKILLS
ABOUT ILARIA ESPOSITO
With over 15 years of experience in B2B marketing, I have a proven track record of driving business growth through strategic marketing initiatives. In my roles, I have successfully formulated and executed marketing strategies aligned with company objectives, managed budgets, and developed comprehensive digital marketing campaigns. My expertise spans campaign management, content creation, public relations, and corporate identity management, ensuring consistent brand messaging across all channels and markets.I have a strong background in organizing impactful customer events and trade fairs that enhance brand visibility and engagement. My collaborative approach fosters partnerships across departments, enabling me to align marketing efforts with sales and organizational goals effectively.I am passionate about leveraging my skills to create innovative marketing solutions that deliver measurable results.
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