Ilana Basman

Strategic Marketing Manager @MongoDB

NY, US

Led account-level go-to-market strategy for three top 10 enterprise customers, aligning messaging, use-case prioritization and business objectives to accelerate pipeline growth and expansion revenue - Developed customer-specific value propositions and executive narratives informed by historical performance, experimentation and stakeholder insights - Partnered cross-functionally with product, sales leadership, solutions architects and customer success to translate product capabilities into clear business outcomes - Analyzed and reported on program performance, converting insights into actionable recommendations to refine GTM strategy and improve engagement - Designed and launched the #1 highest-performing ABM program for a top automotive account, generating multiple qualified opportunities and establishing a repeatable enterprise GTM motion

Northwestern University - Kellogg School of Management

Marketing Fundamentals

San Mateo High School

High School Diploma

University of Pennsylvania

Customer Analytics

Questrom School of Business, Boston University

Bachelor of Science in Business Administration, Triple Concentration: Finance, Marketing and Law