Ike Obi
Director of Digital Media @Taxpayers For Common Sense
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WORK HISTORY
Director of Digital Media @Taxpayers For Common Sense
Washington, DC, US
Web Development & SEO-Established a new viewer-to-subscriber-to-donor pipeline for the organization\'s website. • Implemented new SEO-friendly protocols, raising sessions by 13%, pageviews by 23%, and reducing bounce rate by -11% in eight months- Built and launched Taxpayers for common Sense’s IRA/IIJA Database website- Upgraded and managed Salesforce CRM to meet longstanding needs, sanitized 12K+ records, and established automation and integrations facilitating fundraising efforts – all within budget and while negotiating lower pricing- Created and implemented protocols for the use and maintenance of web-based tools for internal and external communications – available to all staff but focused on junior staff tasked with daily content management. Brand & Content Management- Researched & wireframed a thematic website update to highlight branded products as much as subject matter- Designed and templated engaging graphics, data tables, and publications meant to attract visitors to our social media channels and website- Established a Brand Guide governing the look and experience of TCS print & digital publications. Organic & Paid Media Engagement- Final sign-off for managing ad buys in-house and display media with contractors- Translated and implemented advanced digital marketing concepts into tangible results to inform executive-level decisions- Leveraged survey data to inform and shape social media strategy.
EDUCATION
Purdue University Northwest
Bachelor's Degree
Georgetown University
Master’s Degree
SKILLS
ABOUT IKE OBI
I am Ike Obi, a Director of Digital Media at Taxpayers for Common Sense (TCS), a…
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