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Igor Bueno Xaia
Market Lead - Agriculture & Industrial Packaging, South America @ExxonMobil
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WORK HISTORY
Market Lead - Agriculture & Industrial Packaging, South America @ExxonMobil
Sao Paulo, BR
Market & Growth Strategy- Define and continuously refine the regional market strategy, including segmentation, target applications, and priority countries- Identify short, mid, and long‑term growth opportunities based on market trends, customer needs, and competitive dynamics- Translate global strategic priorities into actionable regional market roadmaps.Portfolio & Value Proposition Leadership- Own the portfolio and application strategy for Agriculture & Industrial Packaging within South America- Lead value proposition development, positioning offerings based on customer economics, performance requirements, and sustainability drivers- Provide strategic input into innovation pipelines and product launches.Commercial Enabling & Market Shaping- Partner closely with Sales to prioritize accounts, guide solution selling, and unlock strategic opportunities- Support pricing, mix, and margin optimization through market insight and value analysis- Actively contribute to market shaping initiatives, including sustainability.Market Intelligence & Competitive Analysis- Monitor macro trends, regulatory changes, customer behavior, and competitor activity across South America- Convert insights into strategic recommendations for leadership.Cross‑Functional Leadership- Act as a strategic interface between Sales, Technology and Global Marketing- Influence without direct authority, ensuring strategic alignment and disciplined execution across functions- Contribute to regional and global strategy reviews, and business planning.
EDUCATION
FIA Business School
Master of Business Administration - MBA, Marketing
UFSCar - Alumni
Bachelor of Engineering - BE, Materials Engineering
Swansea University / Prifysgol Abertawe
Exchange Student, Materials Engineering
SKILLS
ABOUT IGOR BUENO XAIA
Strategic marketing professional with a Bachelor\'s in Materials Engineering and an MBA in Marketing. Specialized in value selling, product positioning, and marketing strategy to enhance profitability and commercial performance. Experienced in data analysis, project management, market and opportunity assessment, and value chain engagement. Dedicated to driving value and impact in the petrochemical and chemical sectors.
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