Iftee Iqbal
Growth Marketing Manager @Sampler
Signup · Get unlimited contacts
WORK HISTORY
Growth Marketing Manager @Sampler
CA
Product Discovery & Free Sampling Platform:• Steered growth marketing initiatives, significantly enhancing Sampler\'s B2C audience reach and assisted top clients with strategic and data-driven media campaigns. Concurrently consulted the B2B marketing team in lead generation strategies to optimize and enhance funnel conversion rates. • Achieved a significant 97.5% QoQ growth in new account acquisition in Q3, compared to Q2, through paid acquisition efforts. • Attained a 43% QoQ reduction in Average Paid Customer Acquisition Cost (CAC) through focused marketing optimizations, positively impacting marketing efficiency and cost-effectiveness. • Tripled the MoM volume of products claimed through paid channels without significant change in ad spending while maintaining cost efficiency, featuring prominent products from reputable brands such as Unilever, NativaSpa, and Galderma.• Executed A/B tests and experimentations to optimize conversion rates and identified new channels - effectively expanding audience reach and inventory. • Led the initiative in providing paid media strategy advice to the Client Experience team, significantly improving the performance of Sampling program campaigns for esteemed clients like L\'Oreal and Bioderma. • Enhanced B2B marketing effectiveness by consulting on advertising strategies - optimizing lead generation campaigns and notably improving the lead-to-opportunity conversion rates.
EDUCATION
Concordia University
Bachelor of Commerce - BCom, Marketing
Scholastica
High School
ABOUT IFTEE IQBAL
I\'m a Growth & Performance Marketer with a strong emphasis on user acquisition, bringing experience from various sectors, including FinTech, Ad Tech, SaaS, and E-commerce. I have efficiently managed significant monthly ad budgets, ranging from five to six high figures, centred on scaling profitable growth for B2C and B2B companies. Leveraging data analytics and proficiency in a multitude of advertising platforms, I bring extensive experience in end-to-end campaigns across diverse paid acquisition channels like Paid Search, Paid Social, Affiliate, App Install, and Influencer marketing. My strategy consistently aligns with key business objectives, focusing on achieving substantial results in acquisition, optimizing costs, and enhancing revenue growth. Deeply rooted in my approach is a commitment to data-driven decision-making and thorough audience research. By continually analyzing market trends and consumer behaviours, I adapt strategies and messaging to resonate with evolving audience needs, ensuring cross-channel campaigns stay ahead in the ever-changing digital landscape. My channel expertise encompasses a broad spectrum, including, but not limited to, Google Ads, Bing Ads, Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Microsoft Ads, Reddit Ads, and Apple Search Ads, and extends to Affiliate marketing, Influencer strategies, and PR campaigns.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.