Ismael Cruz Sanchez

Senior Event Specialist @Tractian

MX

Event Planning: Select trade shows aligned with business goals and set lead generation targets. • Logistics Management: Oversee venues, booth designs, and supplier coordination for seamless execution. • Tactical Execution: Create engaging activities, dynamic presentations, and brand experiences to attract attendees. • Lead Generation: Implement lead capture strategies and ensure follow-up to convert leads into opportunities. • Supplier Management: Negotiate contracts, maintain relationships, and ensure efficient fulfillment of event needs. • Performance Analysis: Evaluate event outcomes and optimize strategies for future success. • Inventory & Materials: Manage inventory, negotiate purchases, and handle shipping of event materials like brochures and gifts. • Multi-Event Coordination: Plan and execute multiple events simultaneously. • Project Tracking: Maintain visible tracking of documents, budgets, and resources for team collaboration. • Content Creation: Collaborate with marketing to create content for social media, email campaigns, and blogs, including live event updates and post-event highlights. • Marketing Support: During off-peak periods, contribute to marketing campaigns and identify additional opportunities.

Instituto Politécnico Nacional

Licenciatura, Relaciones Comerciales

Interlingua

Ingles Avanzado

The Anglo Americano

Nivel B2