Ibrahim Kareem

Technical Seo Specialist @UNiDAYS

Working as a Technical SEO specialist on the Growth Marketing team and owning SEO and ASO across Unidays global markets. Collaborating with multiple stakeholders across various teams, including product, content, PMs, PR, brand, engineering, agencies and more to grow Unidays share of organic search traffic. My key responsibilities include- Owning and developing the technical SEO roadmap- Acting as the technical SEO champion ensuring stakeholders understand how their activity can influence technical SEO- Contributing to defining technical SEO metrics and identifying methodologies to perform industry analysis- Monitoring and analysing organic data to identify issues and opportunities, as well as assessing optimisation outcomes and competitor activity- Developing forecasts for business cases related to technical optimisation projects, and prioritising activity according to opportunities- Contributing to budget definition and managing associated costs and resources for technical optimisation- Overseeing all activities that affect the technical platform optimisation, working with Product, Tech and UX teams- Managing the end-to-end agency workstream from audit, sizing and prioritisation through to development and measurement- Monitoring and reporting on site health and performance against technical SEO KPIs- Producing relevant weekly & monthly KPI reports.