Matthew Rice
Head of Crm & Campaign Delivery (Mat Cover) @UNiDAYS
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WORK HISTORY
Head of Crm & Campaign Delivery (Mat Cover) @UNiDAYS
EDUCATION
Central Michigan University
International College Program
Sheffield Hallam University
Bachelor of Arts (BA), Marketing Communications & Advertising
SKILLS
ABOUT MATTHEW RICE
With over five years leading CRM and customer experience efforts at Money Wellness, I developed and executed strategies that elevated engagement through email, SMS, push notifications, and direct mail. By spearheading a CRM migration to Iterable, our team optimized campaign efficiency and enhanced segmentation capabilities. Through targeted lifecycle programs, including AI-driven workflows, we achieved notable increases in unique open rates and click-through rates. Collaborating closely with C-suite, Tech, Legal, and Data teams, I ensured alignment with business goals and compliance standards. My focus on consistent branding and messaging across channels reinforced customer trust and loyalty. Passionate about leveraging technology to elevate customer experiences, I continually drove innovation in CRM methodologies to achieve measurable business outcomes.
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