Ian Perkins
Sales & Marketing Director @Trackback
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WORK HISTORY
Sales & Marketing Director @Trackback
Southampton, GB
TrackBack© substitutes trackable contact details in client CRM systems so that worldwide communications with customers are routed through our platform. This reveals in real-time whether leads are followed up, how quickly and how effectively. Why? • We believe that every lead deserves a fast call – or an email if no phone number is available. It is unacceptable to ignore even the smallest business opportunity. • We believe in revealing what really happens between customers and businesses. • We believe that by revealing what happens, customers can receive better treatment and will be more likely to buy our clients’ products. • We believe that dealers who do their job should be recognised. • We believe that if sales staff know they are being watched, they perform better. • We believe that brands should always be represented by consistently high quality customer contact staff and that by revealing individual performances we can identify process issues and training opportunities. • We believe that marketing campaigns can only improve if the value of the opportunities they generate can be accurately measured. Used in over 30 countries by Abarth, Chrysler, Dacia, Fiat, GM, Isuzu, Jeep, Lancia, Mercedes-Benz, Opel, Renault, Smart, Vauxhall, Peugeot, Citroen, DS and Suzuki.Please feel free to contact me to find out how we can improve the performance of your business.
EDUCATION
Reading College
HND, Automotive Management
SKILLS
ABOUT IAN PERKINS
My love affair with the Automotive Industry started over 30 years ago when I joined Porsche Cars GB as an apprentice technician straight out of school. Since then I have been fortunate to move throughout the Automotive Industry, working for various manufacturers such as Volvo and Citroen, in retail with AFN, and then with automotive agencies such as 2nd Byte, BDM and now TrackBack.I have been fortunate to gain experience across all aspects of the industry, and can now use this experience and knowledge to help businesses and individuals drive commercial success.As Sales Director of TrackBack, we are enjoying incredible success and will continue to grow, offering opportunities for individuals to join a forward thinking and highly motivated team and developing market leading solutions.Specialities: Business and Sales Development Marketing EffectivenessConversion of Enquiries into AppointmentsCall AnalysisProspecting EfficiencySolution SalesAutomotive Industry KnowledgeBenchmarking
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