Ian Hardcastle
Commercial - Packaged Foods @Gopuff
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WORK HISTORY
Commercial - Packaged Foods @Gopuff
London, GB
A planned move into e-commerce and q-commerce within an SME business.Develop and drive a compelling selling strategy to deliver fast and sustainable growth.Drive the translation of the UK business plan into a trading plan utilising customer insight and performance data to maximise opportunities including promotions, ranges, content and campaigns to drive penetration and conversion.Drive optimisation of customer experience on site through best in class merchandising, campaign management and content management.Lead the delivery of onsite monetisation through retail media driving perfect execution.Build new long term external relationships and lead supplier strategy.
EDUCATION
Brighton
Bachelor of Arts (B.A.), Food Retail Management
ABOUT IAN HARDCASTLE
Senior commercial leader with unique skill set combining commercial buying, supply chain and sales expertise. I am passionate about motivating, coaching and leading teams to deliver high performance with a track record of key growth strategies in a fast moving, dynamic food retail industry. I believe in offering great value product to customers that are tastier, sustainable and where possible healthier.
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