Ian Castello Branco
Head of League of Legends Product Publishing, Emea @Riot Games
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WORK HISTORY
Head of League of Legends Product Publishing, Emea @Riot Games
Berlin, DE
EDUCATION
Universidade Católica de Brasília
Bachelor's degree, Social Communications - Advertising
Hyper Island
Leading Teams
Sandbox Escola de Estratégia
Specialization, Strategy
Hyper Island
Brand Strategy and Storytelling
SKILLS
ABOUT IAN CASTELLO BRANCO
With over a decade of professional experience, I currently lead League of Legends’ product publishing, marketing, and branding efforts across EMEA at Riot Games. My mission is to deliver an exceptional and unified League experience to players by fostering collaboration between Game, Esports and Organized Play. I am deeply committed to aligning our strategies with Riot\'s player-focused culture while driving innovation and engagement across diverse EMEA regions. In my current role, I oversee a talented team of 19 Brand Manages, Communications and Community Rioters, coordinating cross-functional efforts to enhance product performance. My expertise spans product management, integrated marketing communications, and go-to-market strategies, which I leverage to ensure cohesive campaigns and memorable experiences for players in EMEA.
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