Ian Smith
Marketing Consultant @Electrical Distributors\' Association Eda
Signup · Get unlimited contacts
WORK HISTORY
Marketing Consultant @Electrical Distributors\' Association Eda
London, GB
Providing strategic input and project execution and delivery on several high impact key projects. Helping the EDA further develop strategic concepts and deliver increasing value to their membership. Introducing new approaches and tools to streamline, increasing effectiveness.
EDUCATION
Aston University
BSc Hons, Managerial & Administrative Studies
SKILLS
ABOUT IAN SMITH
A high impact, commercially focused Senior Marketing Leader with 15+ years of progressive experience, renowned for driving sustained growth and capturing market specification within the UK\'s complex B2B electrical and industrial supply chains.A proven track record of translating commercial strategy into scalable marketing playbooks, evidenced by being a key part of the team delivering a CAGR of over 12% over a 12 year period. My leadership is defined by operational excellence, championing digital transformation and strategically aligning large, cross-functional teams across multiple departments to deliver market-leading results, regulatory compliance, and premium brand equity.Key Strategic CompetenciesB2B, Commercial Focus with P&L Influence and Profitability optimisationLeadership, Operational Excellence & Team DevelopmentPremium Brand Positioning and Value based pricingCX ExperienceStakeholder Alignment, C Suite to Field TeamsDriving long term sustainable growth and market share gainDigital TransformationLead Generation & Pipeline AccelerationStrategic Playbook Development & Execution
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.