Ian Cotton

WORK HISTORY

ABOUT IAN COTTON

A dedicated and results driven manager, with a highly successful career in the timely and cost effective delivery of marketing campaigns. Experienced in working with leading financial services both B2B and B2C in addition to well established brands in the competitive mail order industry, producing impressive results. Having excellent interpersonal, communication and negotiation skills and the ability to develop and maintain mutually beneficial internal and external relationships. Enjoys being part of a successful and productive team but is also capable of working on own initiative, thriving in a highly pressurised and challenging working environment. Specialties: B2B CRM, B2C marketing email and postal communications. In depth knowledge of all Royal Mails services, costings and procedures. Keen understanding of downstream access. Excellent understanding of direct mail, print and fulfilment. Understanding of customer database segmentation. Broad understanding of microsoft excel, microsoft outlook express, microsoft powerpoint and microsoft word. Excellent critical path management skills.