Sai Balaji

WORK HISTORY

EDUCATION

ABOUT SAI BALAJI

I’m an Engineer-turned-Marketer with over 6 years of experience. Here\'s a look at my journey so far: Right out of college, I had the opportunity to work with startups, gaining horizontal exposure early in my career. In this role, I interacted with our target audience, deeply understanding their needs and challenges. This experience significantly enhanced my marketing skills. I then transitioned to Digital Marketing, focusing on Social Media Management and Advertising. I joined an agency where I specialized in Performance Marketing, working with clients at various growth stages. We focused on Higher Education and B2B SaaS industries. I managed major ad platforms like Facebook Ads, Google Ads, Bing Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads, Yahoo Ads, and Taboola Ads. After the agency, I worked with two study abroad consultancies, focusing on Performance Marketing, Data Analytics, App Marketing, and Event Marketing.‍ In my next agency role, I managed a team of four and was involved in end-to-end campaign planning and management across major ad platforms like Facebook and Google. I also helped create SOPs and optimize processes. Since 2018, I have managed over $4 million in paid media channels (Facebook, Instagram, and Google), generating a revenue of over $17 million. How I Can Help You-> Paid Social (Meta Ads)-> Paid Search (Google Ads)-> Conversion Rate Optimization-> Funnels-> Tagging & Analytics-> Marketing Automation Let\'s Connect! I\'m always up for chatting about anything performance marketing.