Ian Brooks

Consulting Director @Total Negotiation Group

Cheltenham, GB

At Total Negotiation Group we create value for you and your organization by providing capability development programs and expert consulting support. Our areas of expertise are negotiation, selling, account management, revenue management and procurement. Our global teams support across many geographies and industries, including; CPG/FMCG, telecommunications, technology, media, sport, and financial services. We have a modern and collaborative approach to capability development, which is delivered virtually where required; our approachable experts tailor your learning experience and incorporate our unique technology such as planning Apps and online Learning Hubs into your training. We adapt and flex our solutions to truly deliver against your desired outcomes. We then embed all the new behaviours and knowledge in your learning, to create sustainable value in your team. As consultants, we partner with organizations by really listening to their needs. We understand, review and challenge your approach, bringing best practice from across markets and industries. We never support your retailer customers, as our focus is on you, but we have a deep understanding of how they are trained and operate in each market. This enables us to create innovative strategies, support preparation, create alignment, advise on communications and real-life practice for all commercial interventions, including: negotiations, JBPs, trade spend optimization projects, implementation of net revenue management strategies and supporting successful plans with E-Business, Discounters, Buying Groups We turn strategies into results. PARTNER™Want to embed your negotiation learning? Head to our website to find out more about our new Partner App.

Aston University

Bachelor’s Degree, BSc (Hons) Business Administration and Management, General

Fosters Grammar School, Sherborne

9 O Levels, 1 AS Level & 4 A Levels