Ankit Singh

Digital Marketing Manager @Akums Drugs& Pharmaceuticals Ltd

Delhi, IN

Performance Marketing, SEO & Social Media CampaignsStrategized and managed Google Ads, Meta and LinkedIn ad campaigns, driving high-performing lead generation, traffic acquisition, and brand awareness.Achieved CTR of 2.5%–4% on Google Search and engagement rates of 2.0%–3.5% across social platforms, consistently exceeding CPC and conversion rate benchmarks.Conducted A/B testing, keyword research, and ad copy optimization to enhance ad quality scores, landing page experience, and cost-efficiency.PPC Campaign Management: Designed, launched, and managed end-to-end pay-per-click (PPC) campaigns using Google Ads, Meta Ads Manager, and LinkedIn Ads, focusing on CPL, CTR, and ROAS improvements.Implemented conversion tracking, optimized landing pages.Search Engine Optimization (SEO): Executed comprehensive on-page and off-page SEO strategies using tools such as SEMrush, Ahrefs, and Google Search Console, resulting in a 275% increase in monthly organic users (from to Conducted technical SEO audits, optimized meta tags, headers, image alt texts, and internal linking structures to boost crawlability and site health. Implemented keyword-focused content strategies, leading to first-page rankings for all key non-branded business keywords, with many ranking in the top 5 positions. Enhanced organic visibility, improved search engine rankings, and strengthened domain authority through data-driven SEO best practices.Corporate Reputation & Brand Management: Strengthened Akums\' position as a top pharmaceutical contract manufacturer in India through strategic media planning, brand storytelling, and PR initiatives.Successfully handled crisis PR scenarios, responding to critical stories in TOI, Economic Times, and ETHealthworld, reinforcing brand credibility.IPO Management & Media Leadership: Directed IPO-focused marketing and communications, led media buying, and coordinated with PR agencies for multi-channel campaign execution.

ITM Group of Institutions

PGDM