Hywel Gregory
Head of Events & Marketing @Lakota
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WORK HISTORY
Head of Events & Marketing @Lakota
Bristol, GB
EDUCATION
QA
ISTQB / ISEB
Callington Community College
A Levels
Devonport High School for Boys
GCSE
QA
BA Requirements Engineering
Agilify
Certified Scrum Master
University of the West of England
BSc (Hons), Audio and Music Technology
SKILLS
ABOUT HYWEL GREGORY
I lead commercial performance, programming and operational delivery within the nightlife and live events sector.As Head of Commercial at Lakota Bristol, I oversee commercial performance, event programming and operational delivery across Lakota’s venue platform, including Lakota Nightclub, Moon Club and Stokes Croft Block Party.The role brings together programming, promoter partnerships, marketing strategy and operational readiness across a year-round programme of club shows, touring events and festival-scale programming.A key focus of my work is aligning creative programming with operational discipline and financial performance across a complex multi-space venue environment.Alongside programming and brand development, I work on improving how the organisation operates internally. This includes developing clearer governance frameworks, decision structures and operational systems that allow teams to deliver complex events consistently.My background combines creative direction, operations and leadership within independent music venues and festivals, particularly within Bristol’s independent music ecosystem. I’m especially interested in how independent venues can remain culturally relevant while building sustainable commercial models for the long term.
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