Albert Usmanov
Chief Marketing Officer @Рив Гош
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WORK HISTORY
Chief Marketing Officer @Рив Гош
Saint Petersburg, RU
I am considering a new job due to the need to move back to Moscow for family reasons-Ensured traffic growth by +7.3%, growth in the volume of goods in the check by 4.3%—from 2.83 to 2.95 units, as well as growth in the average check by +7.6%—due to an updated trade marketing strategy and marketing communications. During my work, the company demonstrated the fulfillment of commercial sales plans for the first time in a year, as well as an increase in market share by 3.1 points.Conducted a restructuring of the company\'s marketing department, updated processes and implemented a project management system.Implemented a project for econometric modeling of business sales—justifying all historical investments in sales. Prepared a business development strategy based on mathematical analysis. Implemented a project to update the RIVE GAUCHE brand platform, as well as other projects in the field of branding.
ABOUT ALBERT USMANOV
Marketing and Digital Director with over 15 years of experience in companies rated RBC-500. I have proven expertise in marketing, business development, and building high-performing teams. I have successful experience in digital marketing transformation—with focus on Brand and ROI. Winner of Cannes Lions, Effie, Global Banking & Finance Awards, the best managers, and the best top 100 marketing directors in Russia.
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